Connection is key: Embracing digital communication to promote unity and community

Milner Blog Headers (27)

Jun 23, 2022

In today’s age of hybrid and work-from-home work configurations, connecting with people isn't a luxury, it's a necessity. As of 2021, 56 percent of employees claimed to have a job where some of their work could be done remotely, while 82 percent of U.S. employees stated they want to work remotely at least once a week. Even prior to the pandemic, full-time work-from-home employment had grown 216 percent since 2005, according to Global Workplace Analytics.

Implementing a solid digital communication strategy in a vital tool to help your team grow closer as you develop or rethink your remote or hybrid working model.

Providing employees with multiple communication options (such as phone calls, video conferences, messaging chats, SMS, and fax) make it easier for them to remain connected. Milner can help you learn more about how digital communication is changing the way business communications occur and the importance of keeping your communication systems up-to-date. You can rely on us to help you create a mobile communication strategy that suits your company's needs.

New workforce configurations and the importance of mobility

Researchers have shown that remote work isn't just convenient for employees and employers; it can also be more productive. Technology, however, must be strategically incorporated into hybrid and remote work models, not just used as a tool to streamline work. An important component of your plan must take into consideration the need to make employees feel both comfortable and connected.

Mobile tools work exceptionally well for increasing productivity in hybrid work. Employees save 7.5 hours per week through mobile application integration. Mobile devices and smartphones also increase workers' productivity by keeping your employees connected wherever they are, boosting employee engagement and even giving additional access to employees who felt limited by office-only work environments like stay-at-home parents and people with disabilities.

Additionally, leaders can make more informed decisions with the help of mobile communication tools such as single-app communication tools that include phone and video messaging. Not only do these tools work to keep your team connected, they can provide deep analytics that can be used to gauge the wellbeing of employees, identify weak spots within management spheres, and improve engagement.

Unified Communication

One of the most crucial aspects of developing a mobile strategy for your business' communication is deciding how to implement the tools necessary to make such a strategy functional. Unified communications (UC) consists of an integrated set of business and marketing initiatives that incorporate a variety of enterprise communications products and technologies, including voice over internet protocol (VoIP); messaging services such as instant message, SMS, voicemail, email, etc.; data sharing and mobility features like video conferencing.

The term UC typically refers to the combination of various products and services under a single user interface, rather than a single product itself. With UC, end users can instantly access relevant tools to configure a consistent working environment, regardless of endpoint, and seamlessly transition from one to another. UC is increasingly being considered an essential productivity tool, with Eastern Management Group finding that 93% of buyers of UC report a number of benefits immediately after deployment.

Unified Communications as a Service (UCaaS), on the other hand, combines several enterprise businesses communication tools into a unified platform. In general, such systems include comparable UC tools such as VoIP, messaging and web conferencing, packaged as a business solution delivery model for cloud-based services designed for communications. The benefits of using UCaaS is that they streamline these tools, simplifying communication and collaboration among your team members and clients. They reduce your overall costs since everything is delivered in a unified interface. Read our blog post detailing UCaaS and other phone systems to find out which one might be right for your business.

How will your business embrace new communication technologies?

Milner can help you invest in a new technology that gives you the flexibility, scalability, features, pricing, and reliability you need to keep up with your business's growth. Whether it’s an all-encompassing application that provides you with several messaging channels, or a UCaaS that can enable your workers to seamlessly switch between multiple communication methods, thus enhancing workflows and increasing productivity, Milner can help you design the right communication strategy for your company. In fact,  Reach out to request a demonstration of how we can help your business communicate more efficiently.
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